Privacy Policy
Lifestack Digital ("Lifestack," "we," "us," "our") respects your privacy. This policy explains what information we collect when you visit our website, purchase our digital products, subscribe to our emails, or otherwise interact with us — how we use it, how we protect it, and the choices you have. By using our website or purchasing from us, you agree to the practices described below. If you do not agree, please do not use our website or purchase our products.
1. Who we are
Lifestack Digital is a provider of self-paced digital products — interactive web-based tools, printable templates, downloadable guides, and educational workbooks — across categories including parenting education, self-regulation, habit formation, caregiving, career transition, and life organization.
We are based in New York, United States. If you have any privacy-related questions, contact us at support@lifestackdigital.com.
2. Information we collect
We only collect information necessary to deliver your purchases, communicate with you, and operate our business.
2.1 Information you provide directly
- Account and checkout information: name, email address, billing address, and payment details when you purchase a product. Payment information is processed by Stripe — we do not store full credit card numbers on our systems.
- Email signups: email address and any optional information (such as first name) you provide when subscribing to our newsletter, waitlists, or lead magnets.
- Customer support communications: any messages, attachments, or feedback you send us.
2.2 Information collected automatically
- Device and usage data: IP address, browser type, operating system, referring URL, pages viewed, and timestamps of your visit.
- Cookies and similar technologies: we and our service providers use cookies, pixels, and similar technologies to recognize returning visitors, remember preferences, measure website performance, and attribute sales to marketing campaigns. You can disable cookies in your browser settings, though some features of our website may not function correctly without them.
- Analytics: aggregated, non-identifying data about how visitors interact with our website, collected through tools such as Google Analytics or equivalent services.
2.3 Information we do not collect
We do not knowingly collect information directly from children under the age of 13. Our products are designed for and marketed to adults (primarily parents, caregivers, and adult learners). See Section 7 for details.
3. How we use your information
We use the information we collect to:
- Deliver your purchase. Send you the digital product(s) you bought, along with any associated access instructions, updates, or support.
- Process payments. Route payment information to our payment processor and confirm successful transactions.
- Communicate with you. Send transactional emails (receipts, downloads, product updates), respond to support inquiries, and — if you have opted in — send marketing communications about new products, launches, or related content.
- Improve our products and website. Analyze usage patterns and feedback to refine our offerings and user experience.
- Comply with legal obligations. Respond to lawful requests, enforce our Terms of Service, and protect the rights, property, or safety of Lifestack, our customers, or others.
- Prevent fraud. Detect and prevent unauthorized transactions, security breaches, or other illegal activity.
4. Third parties we work with
To operate our business, we share limited information with trusted service providers, each of whom is contractually bound to handle your data responsibly. These include:
- Payment processing: Stripe
- Email delivery and marketing: Beehiiv
- Analytics: Google Analytics (or equivalent)
- Advertising attribution: Meta (Facebook/Instagram), TikTok, Google, and other platforms where we run ads — via pixels, cookies, and conversion APIs. These platforms receive event data (e.g., "a purchase occurred") but not your name or contact details beyond what is required for their conversion matching.
- Hosting and infrastructure: Netlify
If at any point we share data with a new service provider or change an existing relationship in a material way, we will update this Privacy Policy accordingly.
5. Cookies and tracking technologies
We use cookies and similar technologies for three purposes:
- Essential cookies — required for the website, checkout, and your purchased product to function (e.g., remembering items in your cart, authenticating your session).
- Analytics cookies — help us understand how visitors use our website so we can improve it.
- Advertising cookies — help us measure ad performance and show you relevant advertising on platforms like Facebook, Instagram, TikTok, and Google.
You can control cookies through your browser settings. You may also opt out of interest-based advertising through industry tools such as the Digital Advertising Alliance or Network Advertising Initiative.
6. Your privacy rights
Depending on where you live, you may have the following rights regarding your personal information:
6.1 For all users
- Access — request a copy of the personal information we hold about you.
- Correction — ask us to correct inaccurate or incomplete data.
- Deletion — ask us to delete your data, subject to exceptions (e.g., we may need to retain certain records for tax or legal compliance).
- Opt out of marketing — unsubscribe from marketing emails at any time via the link in every email footer. This does not affect transactional emails related to purchases you've made.
6.2 California residents (CCPA/CPRA)
California residents have additional rights, including the right to know what personal information is collected, disclosed, or sold; the right to delete personal information; the right to opt out of the "sale" or "sharing" of personal information; and the right to non-discrimination for exercising these rights. We do not sell personal information. To exercise your California rights, contact us at support@lifestackdigital.com.
6.3 European Economic Area, United Kingdom, and Switzerland residents (GDPR)
If you are located in the EEA, UK, or Switzerland, you have additional rights under the General Data Protection Regulation, including rights of access, rectification, erasure, restriction of processing, data portability, and objection to processing. Our legal basis for processing is typically: (a) performance of a contract (when you purchase from us), (b) consent (when you opt into marketing), and (c) legitimate interests (for analytics and fraud prevention). To exercise these rights or lodge a complaint, contact us at support@lifestackdigital.com or your local data protection authority.
7. Children's privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, contact us immediately at support@lifestackdigital.com and we will delete the information.
Our parenting-focused products (such as Beyond The Behavior) are designed to be purchased and used by parents and caregivers, not by children directly.
8. Data retention
We retain personal information only as long as necessary for the purposes described in this policy:
- Purchase records: retained for the period required by applicable tax and accounting laws (typically 7 years).
- Account and email subscriber data: retained until you request deletion or unsubscribe and remain inactive for 24 months.
- Analytics data: retained in aggregated, non-identifying form indefinitely.
When we no longer need your personal information, we securely delete or anonymize it.
9. Data security
We use reasonable technical and organizational measures to protect your personal information, including encryption of payment data in transit (TLS/HTTPS), restricted access controls, and reputable third-party infrastructure. No system, however, is perfectly secure. We cannot guarantee the absolute security of your information, and you use our services at your own risk.
If we become aware of a data breach that affects your personal information, we will notify you and the relevant authorities as required by applicable law.
10. International data transfers
We are based in the United States. If you access our services from outside the U.S., your information will be transferred to, stored, and processed in the U.S. where our servers and service providers are located. By using our website or purchasing from us, you consent to this transfer.
11. Links to other websites
Our website and products may contain links to third-party websites, services, or resources (such as professional directories, research references, or crisis hotlines). We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The "Last Updated" date at the top of this page indicates when the policy was last revised. Significant changes will be announced by email (to subscribers) and/or a prominent notice on the website. Continued use of our website or purchase of our products after changes take effect constitutes your acceptance of the revised policy.
13. Contact us
Questions, requests, or complaints about this Privacy Policy? Contact us:
- Email: support@lifestackdigital.com
- Business name: Lifestack Digital LLC
- Mailing address: 400 Rella Blvd. Ste 207-369, Montebello, NY 10901
This Privacy Policy is provided as a general framework and does not constitute legal advice. We recommend you consult a qualified attorney to ensure it meets the requirements of your specific jurisdiction(s), especially if you sell to customers in the European Union, United Kingdom, California, or other regions with specific privacy laws.